Otavalo Market

Otavalo is a must-see destination for travelers to Ecuador, due to its renowned market, textile industry and proud indigenous culture. On this tour you’ll visit the Otavalo market to explore local furniture, tapestries, clothes, jewelry, hats, toys and more, before continuing to San Antonio, Cayambe and Peguche.

This tour includes

· A bilingual (English/Spanish) guide
· Entrance fees
· Lunch
· Private transportation
· Group tour has a different itinerary – please check with our travel advisors

This tour does not include

· Tips
· Any other service not mentioned herein

Made-to-Measure Travel

This itinerary is designed to give you an idea of the available options for a visit to Quito and the northern Andes. But keep in mind:

  • We can tailor this trip to suit your needs, tastes, time frame and budget
  • Every aspect of the itinerary can be modified, from the accommodation to the activities
  • We also offer Avenue of the Volcanoes tours between Quito and Cuenca to allow you to explore this fascinating area


Otavalo is located in the Imbabura Province of Ecuador which is famous for its textiles and is host to one of the most important markets in the Andes selling handmade traditional crafts (as well as disguised imports – watch out!). Otavalo is a must-see destination for travelers to Ecuador and it has grown immensely in recent decades. The best day to visit is Saturday, the biggest market day. Poncho Plaza is the center of the market, but make sure to explore the streets around it. Otavaleños (as the people of Otavalo are called) are proud of their culture and continue to dress in their distinctive traditional clothing: women with embroidered blouses and beaded necklaces, and men with long braided hair and calf-length white trousers, ponchos and sandals. They are the most commercially successful indigenous group in Ecuador, who have become famous over the past years as they take their goods throughout the world selling woolen sweaters and playing Andean tunes. Otovaleños are known for their exquisite weavings and textiles, which have been exploited by the Incas, Spanish and Ecuadorians, though conditions improved after the 1964 Agrarian reform abolishing serfdom. Textile boom in Otavalo began in the early 1960s when Otovaleños at Hacienda Zuleta began to use weaving techniques imported from Scotland. The result was Otovaleño cashmere. Otavalo is not an especially attractive town, and has a distinct mercantile feel, but the surrounding mountains and lakes are incredible.
San Antonio de Ibarra
San Antonio in northern Ecuador lies at the foot of Imbabura Volcano in the Imbabura Province. It is famous for its woodwork and s known as the wood carving capital of Ecuador. The city center is quant and is best explored on foot. There are more than 15 wood carving galleries and workshops, the most famous being that of Luis Potosí, filled with Inca inspired and religious wood carvings.



Tour type # passengers Price (per person)
Group $75
Private 1 $235
Private 2 $135
Private 3 $99
Private 4-6 $115
Private 7-11 $98
Private 12-15 $62
Private 16-21 $57
Private 22-26 $50